Tuesday, June 23, 2009

Words That Sell: Writing Effective Copy & Marketing Copy That Sells


By: Hamoon Arbabi


We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)

What's in a Word?
The exact words you use in your company's marketing materials can make the difference between success and failure. Choose the right words and your prospects will find you and your company irresistible
. Choose the wrong words and you'll spend most of your time convincing prospects to do business with you. Why waste your time selling prospects on your products or services when you can let strategically written marketing pieces do the work for you? When it comes to writing marketing pieces, your word choices do matter. Following are the top 10 of the 21 words that sell. Use them wisely and watch your marketing response rates soar.

The Top 10 Words that Sell
1. You/Your - "You" is the most powerful word in the English language. It's more powerful than the word "money"; it's more powerful than the word "sex." Prospects want to feel as if you're talking to them directly, and the word "you" accomplishes just that. So instead of writing, "Our clients report increased productivity as a result of using the Widget 2100," write, "You will experience increased productivity as a result of using the Widget 2100." Keep every sentence in your prospect's perspective.

2. Money - Ask people what they wish they had more of, and chances are they'll say "money." People love to save money just as much as the love to earn it. So if a benefit of your product or service is that it saves people money or helps them earn more money, state it along with a monetary figure people can grasp. For example: "Using the Widget 2100 saves you money - over $5000 per year!"

3. Health/Healthy - The second thing people wish they had more of is good health. People want products and services that are going to either improve their health or not negatively impact it. For example: "Vitamin X improves your health and well being by..." or "Pesticide Y has no known health implications," or "Product Z is part of a healthy diet."

4. Guarantee/Guaranteed - By nature, most people are not risk takers. They want assurance that they're not wasting their money and that your product or service can live up to its claims. By giving some sort of guarantee, you put prospects at ease and make them trust you. For example: "We're so confident the Widget 2100 will work for you that we offer a full money-back guarantee."

5. Easy/Easily - Between 40+ hour workweeks and increasing demands at home, people want things that are easy. They don_t want products or services that are going to make their life more difficult. So always state how easy your company makes things. For example: "The Widget 2100 makes it easy for you to..." Or, "With the Widget 2100, you can easily remove spots from your carpet once and for all."

6. Free - Everyone loves getting something for nothing. That's why the word "free" continues to be one of the top selling words of all time. Realize that the free offer doesn't have to have a high monetary value, just a high perceived value. Some freebies that work include: "Free consultation," "Free estimate," "Free report," "Free shipping," and "Buy one get one free."

7. Yes - Face it, you love being told "yes," don't you? "Yes" means you have permission, you were right, or you can get what you want. "Yes" is one of the most pleasing words to the human ear. So tell your prospects "yes" often. For example, in your marketing materials, you can ask a series of positive yes/no questions, and then write, "If you answered "yes" to any of these questions, then the Widget 2100 is what you've been searching for."

8. Quick/Quickly - In today's microwave age society, people want things quickly. They don't want to wait weeks or even days for the results you promote. They want to know they'll see a quick return for their investment now. So while the perception of quick results may vary from person to person, as long as you know that your product or service is quicker than something else, state it. For example: "Lose weight quickly," "Make money quickly," and "Quick and tasty meals from your own kitchen."

9. Benefit - Most written marketing pieces do state the benefit of the product or service; however, they neglect to actually use the word "benefit." When people read the word "benefit," they subconsciously perk up. They know they're about to learn something that will impact their life, so they want to know more. For example, "As an added benefit to this product, you get (state the benefit)."

10. Person's Name - People love to hear the sound of their own name and they love to read their name in print. That's why so many souvenir shops sell personalized items-from magnets to coffee mugs. Including the prospect's name in a marketing piece, especially in the middle of the sentence, boosts attention levels. For example, "As you can see, Steve, the Widget 2100 makes perfect sense for your needs."

The Remaining 11
The other eleven words that sell are: 1) Love, 2) Results, 3) Safe/safely, 4) Proven, 5) Fun, 6) New, 7) Save, 8) Now, 9) How-to, 10) Solution, and 11) More. While synonyms to these 21 words are acceptable, synonyms are not as powerful as the actual word itself. So in order to not appear redundant in your marketing piece, use the appropriate word wisely, and don't overdo it.
As your marketing writing prowess increases, consider combining words that sell in the same sentence. For example, maybe your product works "quickly, safely, and easily." Or, perhaps your service makes cooking "easy and fun." Or, are your "proven results guaranteed"? You get the idea. Since short marketing pieces are more powerful than long one, make sure every sentence packs a punch.

When you use these 21 words in every marketing piece, you quickly increase your prospect's interest in what you write, which ultimately leads to more money for you. So master the use of these proven words now. Doing so, dear reader, gives you the easy solution to achieve high marketing response rates you've been waiting for.
Can you do it? Yes! And you're going to love the results. Guaranteed!

Sunday, June 21, 2009

About Britain and England



UK refers to United Kingdom of Great Britain and Northern Ireland or the UK for short

Is Great Britain the same as Britain?
Sometimes people use the shorten name Britain instead of Great Britain, to mean the same thing, but really Britain only refers to England and Wales.

The name Britain goes back to Roman times when they called England and Wales "Britannia" (or "Britannia Major", to distinguished from "Britannia Minor", ie Brittany in France). The Roman province of Britannia only covered the areas of modern England and Wales. The area of modern Scotland was never finally conquered.


What is Great Britain?
Great Britain is the official name given to the two kingdoms of England and Scotland, and the principality of Wales. Great Britain is an island lying off the western coast of Europe, comprising the main territory of the United Kingdom.
  • England - The capital is London.
  • Scotland - The capital is Edinburgh .
  • Wales - The capital is Cardiff

Friday, June 12, 2009

Blender 3D Animation 7

Shift + Spacebar
To enlarge one independent screen

Shaders
Determines how a material reacts with the visible lights. Ref. is a option that sets how much light is reflected, higher value gives brighter relfection while lower value gives darker reflection.

Specular

It controls a kind of reflection of light, which depends on the point of view and the angle at which the light hits the surface. This shader is very important to set up materials such as glass, metals and other reflective surfaces.



  • Spec: Set how hard the specular reflection is. High values will make the reflection stronger.
  • Hard: A soft or hard border gor specular reflections.

Ray Tracing

Materials that use ray tracing parameters can have an extra level of realism, as they can show reflections and transparency based on more sophisticated calculations. With these options, more realistice materials such as glass and mirrors can be created.


Creating Glass
To create good glass or transparent material, turn on the Ray Trans button. All materials will eventually have a better transparency. Use Alpha vaule to make the material transparents.

Another aspect of transparency that we can set up is theIOR, which determines how the object changes the light rays' trajectories.The base value for some kinds of materials can be preconfigured, according to these values:


  • Glass: 1.5
  • Water: 1.33

  • Diamond: 2.4
  • Plastic: 1.43

*Make sure that the Ray button is turned on in the rendering options to get the effect!

Simple Glass

To produce a simple glass, just decrease the Alpha value and turn on the ZTransp button. (under Links and Pipeline) ZTransp is different from the Ray Mirror option in that, Ztransp is simpler and faster but not very realistic.



Mirrors and Reflections

To use reflections, user musr turn on the Ray Mirror button and set up the RayMir slider. Higher values will produce a stronger reflection, and make the material look like a mirror. Fresnel Slider controls the amount of reflection and how reflective an object is based on the angle from which we view the surface. Fresnel value = 0 gives user a perfect mirror. Fresnel setting can be used for reflections and transparency as well, with the same objective, that is, to control the amount of ray trace by the viewing angle. Right next to Fresnel is the Fac option which is used to control the blending amount for the Fresnel effect. * To create mirrors, remember to change the material colour to something close to black.




Ray-traced Shadows
User has a window with a glass that is green. In the real world, all the shadows cast by this glass wont be a hundred percent black and will turn their colour to green. This can be achieve in Blender. Turn TraShadow parameter in the Shaders menu. This option must be turned on for the material that has to receive the shawdow, and not the one that will cast it.


Wireframe Materials
To show a more structured view of a 3D model, just select the material and turn on the Wire option in links and Pipeline.

Self-illumination
Allows user to set up a material to meit light. However, it will not generate any kind of illumination for the scene, it will only make the material brighter.
Emit parameter in the Shader menu


Texture Library




Load texture Image
Click on the Load button situated on the Image menu. Locate the image file and the texture will be applied. A list of what some of the buttons can do for the texture:


  1. Use Alpha: If the texture has an alpha channel, we have to press this button for Blender calculate the channel. (e.g PNG)
  2. Rot90: Rotate texture by 90 degrees.

  3. Repeat: Texture that distribute on the object surface and repeating the texture in lines and columns is the default way to do that.

  4. Extended: Texture will be adjusted to fill all the object surface area.
  5. Clip: Texture will be cropped, to adjust which parts of the texture will be displayed, use Min/Max X/Y options.
  6. Xrepeat/ Yrepeat: Determines how many times a texture is repeated with the repeat option on.
  7. Normal Map: If texture is used to create Normal Maps, press this button and they are used to change the face normals of an object.
  8. Still: Determines taht the image used as texture is a still image. This option is marked by default.
  9. Movie: If user has to use movie file as texture, press this button. This is very useful if we need to make something like a threatre projection screen or a tv screen.
  10. Sequence: Use a sequence of images as texture too, press this button, works the same ways as a movie file.


When a texture is added, an external link is created with this file. This link can be absolute or relative. Absolute link refers to link that is not save in the same folder as all other related source files. Relative link refers to the link of the texture located in the same folder as the scene and other source files. Therefore every time an absolute link is used and user have to move the ".blend" file to another computer, the texturee file must go with it. Press the icon of gift package to solve the problem.




Mapping
Avoid effects such as stretched texture when some texture is meant for cube or sphere, Set this up in mapping options which are located on the Map Input Menu.